Influence is the classic book on persuasion and explains the psychology of why people say "yes" – and how to apply these understandings - written by Dr Robert Cialdini, the seminal expert in the rapidly expanding field of influence and persuasion. Influence: The Psychology of Persuasion by Robert Cialdini So next time you're at a pitch, you can apply what you learn from his robust seven-step process. With his book, you'll be able to understand his secrets for the first time. He's developed a "mind-reading" stage show depicting that phenomenon, and his demonstrations have been seen by over a million people across the globe. Using principles from cognitive psychology, Nick Kolenda has developed a unique way to influence people's thoughts subconsciously. Methods of Persuasion: How to Use Psychology to Influence Human Behaviour by Nick Kolenda This list of absolute must-read classics and modern best-sellers will show you how the mind works, how people make decisions, and how you can influence people's thoughts and become more successful in business. They cover the mysterious powers of influence and persuasion, teaching you how to win people's respect and get what you want for your business.
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